Getting Investors Interested In Your Small Business: Ideas For You

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Anyone can pass out flyers or send one of their employees to waive around a sign on a street corner, but unfortunately, none of those marketing tactics will help you on the Internet. If your business doesn't have a web page or you don't take the time to market online, you might become completely invisible to e-commerce consumers. Fortunately, some companies specialize in helping you to get your name out there online, so that you can reap the rewards of today's cutting edge customer. My blog is all about improving your marketing, so that you aren't left wondering what to do.

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Getting Investors Interested In Your Small Business: Ideas For You

30 November 2015
 Categories: , Blog


When you are starting a small business, one of your biggest concerns is how you are going to fund and finance all of your business needs and create a business that will generate the income and profits that you need. As such, you may be looking for ways to entice and secure investors for your new small business and turn your business dreams into a reality. Before you panic and wonder how you can do this, get to know some of the ways that you can get investors more interested in your small business. By using these ideas as a starting point, you will be able to get on your way towards having all of the funding you need to get your business off the ground.

Create an Online Marketing Video

One of the best ways to get investors interested in financing your business is to create an online marketing video. This is essentially a sales pitch that is designed to provide potential investors with a clear idea of who you are, what your company is about, and how their funds would be put to use in your business vision.

The video production of your online marketing video must be of high quality, but does not have to be overly flashy or fancy. You will want to incorporate photos and text into your video that show what your business is and what your goals are. If you are already operating as a home business or on a very small scale, for example, show photographs of some of your finished projects, or your current office space. 

Through these images and a voice-over explaining your business and your goals, you will have an eye-catching and attention-grabbing marketing video to show potential investors. You can send the link to investors online so they can take a look on their own, or you can use the video as a part of an in-person pitch.

Use a Crowdfunding Site to Generate Interest

Crowdfunding is one of the most popular ways for start-up business ventures to get financing and funding today. This is due in large part to the difficulty many people have securing traditional financing for small businesses (such as loans from banks or other financial institutions).

Crowdfunding websites allow you to create an individual page for your project. On that page, you will set a fundraising goal, and provide information about yourself and your business venture. People who come to the site can choose to invest any amount of money they wish to your business endeavor if they are interested.

Many times, successful crowdfunding campaigns offer incentives to the people who invest in the business based on the amount of money they invest. For example, if a person invests $100 in your business, you could offer them a free t-shirt with your company logo, or a discount on merchandise or services. You can also use your online marketing video in your crowdfunding campaign to generate interest and set yourself apart from the crowd.

Now that you have a few ideas of how to get investors interested in your small business, you can get started as soon as possible. With a little luck and some hard work, you will have the capital you need to get your business off the ground.