As a doctor, creating a medical website is important to find new patients and disseminate information to your current patients. Having the right information on your website can improve your visibility on search engines, while being a vital resource to patients.
Use Your Platform For Education
Part of your job is educating patients and their families about different medical conditions, medications, and lifestyle changes. Ideally, you should use your website as a platform to provide information in an "easy to digest" manner. This is especially important for sensitive subjects, such as serious medical conditions that may leave patients stunned or afraid after a diagnosis. By including educational information, your website may come up in search results, helping to attract new patients.
If you are comfortable in front of the camera, it helps to convey information in a video format. Many people who are searching for medical information are more inclined to watch or listen to a video instead of reading large amounts of text. You can use a corresponding article to expand on the information presented in the video.
If you want your website to attract more attention and gain visitors, try to make your website engaging. One way to improve engagement is with a blog on your website where you may answer common questions asked by visitors or patients. This may encourage your audience to subscribe to the blog or other platforms, such as your social media page, to see if their question is answered or if the next answer is relevant to them. Another method of improving engagement is to be more active on your social media accounts. Discussing health-related topics that are trending in the news and/or literature may be of interest to your patients or the public.
A good feature on your website is to have short snippets of information about yourself and other members of your office. Include more about yourself than your education and any certifications. Current and future patients may feel less intimidated by a medical professional who seems human rather than cold and aloof.
Some doctor's offices or medical groups have an updated newsletter on their website. Although this seems like it would benefit the people in your practice more than your patients, it can be refreshing to see pictures from events or learn updated information about the members of your practice. Since the relationship between medical professionals and patients is critical for building trust and fostering long-term doctor-patient bonds, such updates can make patients feel like they are part of the "family."
Although many doctors have basic information online, taking your online presence a step further can have several benefits. The information on your website and how you interact with your audience can attract new patients and help your current patients.